Are you a small business owner looking for effective ways to promote and market your brand?Consider incorporating explainer videos into your marketing strategy for a powerful brand boost. These versatile and customizable videos have been a popular choice amongst consumers for years, with a 2015 survey showing that 59% of the population had a preference for explainer videos.
With a variety of goals to achieve, from boosting sales to launching new products, businesses of all sizes can benefit from the use of explainer videos. So, our selection of 7 top-performing explainer videos from the list of best marketing animation videos that can benefit businesses across many industries.
Here, we’ll dive into the top 7 types explainer videos used by brands that have a huge influence on our daily lives.
1. 2D Infographics Animation
One type of explainer video that is popular for small businesses is the 2D Infographics Animation.
This type of animation does not involve 2D characters but instead utilizes images and texts to explain the features of a product or service in a visually appealing way.
To create a 2D Infographics Animation, you can use software like Synfig Studio or Adobe Animate. If you’re unsure about which software to use, you can check out this article on the 10 best 2D animation software for every user: Free and Paid
Benefits of 2D Infographics Animation:
- Social media marketing campaigns.
- Corporate presentations and training sessions.
- Educational or informative videos for websites or blogs.
- Product or service explainer videos.
- Sales presentations or pitches.
Industries where 2D Infographics Animation can be used:
- Healthcare
- Education
- Finance
- Marketing
2. Live-Action Explainer Videos
Another type of explainer video is the Live-Action Explainer Video. This non-animated video combines live-action footage with voiceover recordings to explain a certain topic or product. You can record real-life actions of people performing tasks related to your theme, which helps to build a connection with your audience.
A well-produced live-action explainer video can be engaging and make it easier for your audience to understand your message.
However, the live-action explainer videos help you build a decent relationship with the audience. The incorporation of real visual effects on people makes it more exhilarating and easier to understand. So, you should only focus on making a premium quality video with good effects and a clear message.
Benefits of Live-Action Explainer Videos:
- Builds trust with real people on screen.
- Product or service demonstrations.
- Promotional or advertising videos.
- Training videos for employees or customers.
- How-to or tutorial videos.
- Testimonials or customer case studies.
Industries where Live-Action Explainer Videos can be used:
- Technology
- Retail
- Hospitality
- Education
- Non-profit
- Automotive
3. Typography Explainer Videos
On the other hand, typography explainer videos also work best in promoting different sorts of products and services.
This type of video does not need any videography or animation, yet you only need to play with the words in an entertaining means.
Besides, to make the video more attractive, you can add some objects or clipart for making it more enlivening. Using the right font size and style, you can produce a striking typographic video and explain your product or service to the target audience.
Benefits of Typography Explainer Videos:
- Social media marketing campaigns.
- Explainer videos for websites or blogs.
- Promotional or advertising videos.
- Educational or informative videos.
- Branding or company culture videos.
Industries where Typography Explainer Videos can be used:
- Education
- Marketing and Advertising
- Finance
- Healthcare
- Technology
- Government Agencies
- Entertainment
- Real Estate.
4. Stop Motion Explainer Videos
This type of explainer video uses a photographing technique in which an object is moved in a small amount and creates the delusion is if it is moving. However, it uses all the effects of illusion.
The stop motion video is made by joining multiple photos together with slight modifications in each frame.
However, when these images are stitched together, it gives the effect of moving object. The stop motion explainer video is a time-taking process that needs a lot of enthusiasm towards it. Besides, this type of video offers less adaptability to modify the video once it is completed. However, with the help of proficient artists and animators, you can make riveting stop motion videos and explain your brand through voiceover recordings.
Benefits of Stop Motion Explainer Videos:
- Product or service demos.
- Promotional or advertising videos.
- Educational or informative videos.
- Social media marketing campaigns.
- Animated content for websites or blogs.
Industries where Stop Motion Explainer Videos can be used:
- Retail
- Fashion
- Food and Beverage
- Arts and Crafts
- Toy and Game
- Education
5. Whiteboard Explainer Videos
If you know even a little about animated videos, you must be familiar with the whiteboard videos. This sort of video is made with black lines on the white background and is popular amongst small businesses.
This low-cost type of video doesn’t require any specific graphic tools and provides a platform to draw your product and explain your services in a simple and engaging way.
Benefits of Whiteboard Explainer Videos:
- Educational or instructional videos.
- Training videos for employees or customers.
- Marketing or promotional videos.
- Social media marketing campaigns.
- Animated content for websites or blogs.
Industries where Whiteboard Explainer Videos can be used:
- Education
- Business and Finance
- Healthcare
- Non-profit Organizations
- Government Agencies
- Technology
- Marketing and Advertising
6. Screencast Explainer Videos
If you want to explain about some software or technical service your brand provides, Screencast is perfect for you. This type of video demonstrates the recording of the screen; for instance, the video of action being performed on the screen would be recorded, and you would explain the service through voice recordings. Moreover, if you want to do not want to reveal yourself in the video, you can simply adopt this type of video.
The Screencast explainer video is a fantastic choice for delivering the message in an entertaining fashion.
This choice could be proficient if you choose the right format, appropriate fonts, and entertaining script to share your message. Plus, this type of explainer video is rather inexpensive perfect for your business if you want to make tutorials.
Benefits of Screencast Explainer Videos:
- Software or app demos.
- How-to or tutorial videos.
- Training videos for employees or customers.
- Troubleshooting videos.
- Product or service explainer videos.
Industries where Screencast Explainer Videos can be used:
- Technology
- Education
- Finance
- Healthcare
- Customer Service
- Human Resources
- Marketing and Advertising
7. 3D Explainer Video Animation Style
Are you deciding to launch a next-level business with smart services or products? Go for 3D animation. If you are willing to expand your budget in investing in promoting your business, you should try 3D animation for professional and explainer video.
The 3D animation stands out in delivering a high-quality artistic finishing to the video. You are free to use lightning and textures in the 3D animation to give the objects more realistic and captivating.
Benefits of 3D Explainer Videos:
- 3D explainer videos provide a realistic and immersive experience.
- Product or service demos.
- Promotional or advertising videos.
- Training videos for employees or customers.
- How-to or tutorial videos.
- Interactive experiences on websites or social media.
Industries where 3D Explainer Videos can be used:
- Healthcare
- Aerospace and Defense
- Automotive
- Technology
- Manufacturing
- Education
- Real Estate
- Architecture and Engineering
- Entertainment
- Marketing and Advertising.
However, you should bear in mind that this type of animation style requires more time and higher expenditure, but you ultimately get the perfect realistic explainer video for your brand. To get started with 3D animation, you can check out this article on 20 free 3D animation software for beginners.
Final Verdict
To sum up, there exist multiple types of explainer videos that are highly effective for small enterprises. It is essential to select the most suitable one according to your requirements and financial constraints while ensuring that the video has an impactful presentation and a clear message to effectively market your brand. These video types are ideal for small businesses as they are cost-effective and deliver the desired outcomes.
Therefore, before choosing any of these video formats, it is crucial to find a service provider that specializes in creating explainer videos. However, if you are unsure about which animation company to choose, I suggest considering Ideas Animation.
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