Our Process of Creating Motion Graphics

Motion graphics is a fantastic storytelling tool. These animated live-action videos are particularly attractive making them the best for conveying complex ideas in a simpler tone. With immense experience in the arena, we understand that for motion graphics to be effective, all its components (which include; scripting, audio, design and animation) must be executed perfectly. For that reason, we’ve improvised a simple process which we usually use when creating motion graphics.

• Script writing: this is the first phase of motion graphics which incorporates writing a simple, clear and short script which will be engaging to the target audience. Before diving to the script, our team of expert copywriters first discuss about the target audience in terms of who they are, what they want them to learn, do, and remember. Since we want the message to reach out more effectively, we also consider parts of the motion graphic video where we can add kinetic text and voiceovers.
• Storyboarding: this is the most important phase of motion graphic creation as it combines the ideas of the entire team (scriptwriters, graphic designers, editors, animators, voiceover actors and producers) to draw frames on whiteboard which are then used in the final creation of a motion graphics video.
• Design: this is where the actual motion graphics design commences. After collecting all the ideas, the designers proceed to add color and style to the video as per the client’s instructions. All the sketches created during the storyboard phase are now translated into actual design with a lot of precision to avoid any errors.
• Animation: this is the final phase where real animation is designed. In this stage, the designers add sound effects, music, timing and all necessary animate styles. At the end of this phase, the final motion graphic video is ready to launch for the audience to view.