Bringing Your Brand to Life: 5 Exciting Animation Styles for Business
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When you hear the word Animation, you automatically imagine cartoon characters in your mind. However, animation has gone far away from movies and cartoons, since it has also entered businesses, commercials, and games. Hence, if you do not have any idea about using different animation styles for your business, you are welcomed.
Animated marketing videos have become increasingly popular in recent years, and for a good reason. They can be an effective way to communicate with your target audience and convey your message in a visually engaging and memorable way.
In fact, according to a recent survey by Hubspot, 54% of consumers want to see more video content from businesses they support. A whopping 80% of total consumer traffic is video today as per the results of video marketing statistics.
To make the most out of your animated marketing video, it’s important to choose the right animation style that aligns with your brand’s personality and goals. That’s where our list of the top 5 animation style ideas comes in handy. From 2D traditional animation to live action animation, each style has its unique appeal and can help you achieve different outcomes. To explore more about the best marketing animation videos, you can also check out this link: https://www.ideasanimation.net/best-marketing-animation-videos/.
So, whether you’re looking to create an explainer video, a promotional video, or a training video, there’s an animation style out there that can bring your ideas to life. Let’s dive into the top 5 animation style ideas that you can use for your business!
1. Motion Graphics
The motion graphic animations are mainly portrayed by being appealing, which involve simple elements that manipulate and animate. Motion graphic are great for making short videos and tech animation videos for your business in which you can represent complex services in a simpler way. If you own a business related to tech, motion graphics are best to use. Since this type manufactures a huge amount of data promptly and precisely. If you wittily use motion graphics without distracting from the exact track, you can particularly reach your goals using vibrant colors and illustrations.
Certainly, here are some benefits of using motion graphics animation for business:
- Engages the audience with visually appealing content.
- Helps communicate complex ideas or data in a simplified manner.
- Provides flexibility in terms of animation styles, transitions, and typography.
- Can be used in various contexts, including explainer videos, social media content, and presentations.
- Offers a cost-effective solution to traditional video production.
- Allows for easy revisions and updates to existing content.
- Can help establish a consistent brand identity through the use of custom graphics and typography.
- Helps increase brand recognition and awareness.
- Generates higher click-through rates and conversions when used in marketing campaigns.
- Enhances the overall user experience and can lead to increased customer satisfaction.
If you’re new to animation and want to try your hand at motion graphics, there are several animation ideas for beginners that you can explore. With the right tools and a bit of creativity, you can create stunning motion graphics that effectively communicate your message to your audience.
2. Explainer Videos
Another trend of using animated videos for a business is making explainer videos. Explainers are a distinctive approach to learn your audiences through videos. An explainer is an animated video in which you explain the viewer about your work. For instance, if you launch a business that comprises some latest products, you can make explainer videos to show tutorials about how to use these products. Anyhow, the explainer videos are used to let your audience know better about a specific service. Besides, if you want to communicate with your audience such as, thank you message, you can use an explainer video to convey your message. The explainer videos do a brilliant job of representing everyday struggles and sharing messages in a more fun and exciting way.
Certainly, here are some benefits of using explainer video animation for business:
- Simplifies complex ideas or concepts and presents them in an easy-to-understand manner
- Captures and retains the attention of the audience with visually appealing animations and storytelling techniques
- Increases engagement and improves the user experience
- Can be customized to fit the specific needs and goals of your business
- Helps establish brand identity and increase brand awareness
- Can be used across various platforms, including social media, websites, and presentations
- Generates higher click-through rates and conversions when used in marketing campaigns
- Offers a cost-effective solution to traditional video production
- Can be easily updated and revised to reflect changes in your business or industry
- Helps build trust with your audience by demonstrating your expertise and knowledge in your field.
There are several types of explainer videos that businesses can use, including whiteboard animation, 2D animation, and even live-action videos. Each of these types of explainer videos has its own unique style and benefits.
3. 3D Animation
3D animation involves creating three-dimensional moving images with the help of specialized software. It is a popular animation style used in movies, video games, and advertising. In recent years, 3D animation has become more accessible to businesses of all sizes and industries.
Here are some ways that 3D animation can benefit your business:
- Provides a visually stunning and realistic representation of your products or services
- Enhances the engagement and interest of your audience by creating a memorable and immersive experience
- Differentiates your brand from competitors by showcasing your unique value proposition in a creative and captivating way
- Allows you to demonstrate the functionality and features of complex products or services that would be difficult to convey through traditional video or images
- Can be used in various marketing channels, such as social media, websites, and digital ads, to increase brand awareness and drive sales
- Offers a high level of customization to fit your specific needs and goals, from character design to animation style to camera angles
- Has a long lifespan and can be used for multiple marketing campaigns, making it a cost-effective investment for your business
To explore some inspiring examples of how 3D animation can be used in marketing and advertising, take a look at our article on the “Top 10 3D Animation Videos and Ads“. This resource showcases some of the most creative and impactful ways businesses have leveraged 3D animation to engage and captivate their audiences. By seeing the potential of this animation style in action, you can gain insights and ideas for how to use 3D animation to enhance your own marketing efforts.
4. Whiteboard Animation
Whiteboard animation is a popular animation style that involves creating illustrations on a white background or whiteboard, accompanied by a voice-over explaining the content being drawn. This animation style is widely used in educational videos, explainer videos, and product demos. This style of animation video can also be made using digital graphics or some 2d animation software’s.
Here are some benefits of using whiteboard animation for your business:
- Simplifies complex ideas: Whiteboard animation is an effective way to explain complex ideas or concepts in a simple and easy-to-understand way. The use of drawings and a voice-over narration can help break down complex information into digestible pieces of content.
- Engages the audience: The process of watching the drawings come to life in real-time can be captivating and engaging for the audience. This animation style can help hold the viewer’s attention and increase the likelihood of them retaining the information being presented.
- Affordable: Compared to other animation styles, whiteboard animation can be relatively affordable to produce. The use of a simple white background and black or colored drawings can be cost-effective while still providing an engaging visual experience.
- Versatile: Whiteboard animation can be used in a variety of settings, from educational and training videos to marketing and promotional content. This versatility makes it a valuable tool for businesses looking to communicate effectively with their audience.
- Boosts brand awareness: A well-crafted whiteboard animation can help increase brand awareness and recognition. The unique animation style and engaging content can make your brand more memorable and distinguishable from competitors.
In conclusion, whiteboard animation is a highly effective and versatile animation style that can help businesses of all sizes and industries to connect with their audience, increase engagement, and drive results. With its simplicity, affordability, and ability to convey complex information in an engaging and memorable way, it’s no wonder why whiteboard animation has become such a popular choice for businesses looking to enhance their marketing efforts.
5. Live Animated Videos
Here comes another style of animated video that you can use for your corporation. The live animated videos are made by the combination of live-action and animation. Using the same style of animation is not a fun activity, so try something different. When you mix a realistic world into animation, it will give you the experience of both lives.
In live animated videos, you can customize the live-action part by adding your favorite animation video within that part. However, when you make a live-action video, make sure that you are using an Ultra HD camera so that in the end, it could match with the animation. The live animated video is almost the same as the explainer video; you can explain your services or the solution to some problems. You can explain in the video by adding your voiceover in the background of the video.
Here are some of the benefits of using Live Animated Videos for your business:
- Captivating and Interactive: Live Animated Videos can capture the attention of viewers and keep them engaged throughout the video. The combination of live-action and animation elements creates a dynamic and interactive experience that can leave a lasting impression on the audience.
- Versatile: Live Animated Videos can be used in a variety of settings, including product demonstrations, explainer videos, and marketing campaigns. They can also be used in presentations and training sessions to convey information in a more engaging and memorable way.
- Customizable: Live Animated Videos can be customized to fit the unique needs and goals of your business. The live-action footage can be combined with various animation styles, such as 2D or 3D animation, to create a video that perfectly reflects your brand and message.
- Cost-effective: Live Animated Videos can be more cost-effective than traditional live-action videos, as they require less on-location filming and can be created using existing footage or stock footage.
- Increased Engagement: Live Animated Videos can increase engagement and drive conversions by creating an emotional connection with the audience. When viewers are emotionally invested in a video, they are more likely to take action, such as making a purchase or sharing the video with others.
Live Animated Videos can be a powerful tool for businesses looking to connect with their audience in a more engaging and memorable way. Here are some examples of businesses that have used live animated videos in their marketing campaigns:
- Slack: In a video called “So Yeah, We Tried Slack…,” the company used a combination of live-action footage and animated graphics to showcase how Slack’s communication platform can streamline workflows and increase productivity.
- Hootsuite: In a video titled “Hootsuite Social Media Management,” the company used live-action footage of employees using the Hootsuite platform, with animated graphics and icons to highlight key features and benefits.
Animation has tons of styles that can be uniquely used in your business with diverse creativity. Now you have known about various animation styles to be used in the corporation, you can take advantage of selecting any of these types and styles. However, if you are willing to make an animated video for your business, you can hire Ideas Animation, an animated video production company that delivers numerous animation services. Make an exclusive style of video and distinguish your business.
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